Unscalable on Purpose
On Choosing Art, Not Algorithms
A whisper that says: grow it, brand it, scale it.
But what if I told you that some things are most powerful when they stay small?
I don’t mean staying small energetically. Not Shrinking to fit. Not dimming your essence. What I am speaking to is a kind of sacred smallness - a nimbleness, a clarity, a sovereignty. The kind that lets the art breathe.
I’ve been in the jewelry world for over a decade. For a long time, I wanted what I thought growth meant - scalable, a showroom, big wholesale accounts, a team of people in a large beautiful office bringing all my beautiful pieces to the masses. I dreamt of volume. Visibility. Legitimacy.
And honestly? The thought of living that timeline now feels hysterical - and also DEEPLY misaligned.
I lived most of that timeline. I was back cutting chain and making necklaces days after giving birth to my first daughter. I was designing collections I didn’t even feel called to wear just for the demand of something ‘fresh’ from retailers at trade-shows.
Now that I have shifted my business to better reflect the personal goals I have for both my life AND my art, I have a beautiful studio in my home, one amazing but flexible employee, I hold very little stock that can at any time be melted down to create something entirely new. I stay light, so I can move with the tides of our ever shifting world.
In these unpredictable times, staying small feels like a superpower. It keeps me from being frozen in the face of uncertainty. It lets my art move at the pace of my life.
I’ve learned that we aren’t meant to push, push, push the work. We are meant to tend it. Let it unfold at its own rhythm so it can carry a frequency and a resonance of its own. When a piece has its own current it finds its way to those who are listening.
If you’ve ever felt like growth meant betraying your soul on any level, I hope this give you the permission to come back to the fire that started it all.
